01 / PLACE
Real Locations
Digital content is tied to streets, storefronts, murals, events, trails and public spaces.
About DACARC
A digital layer for Downtown Aurora.
DACARC, the Downtown Aurora Colorado Augmented Reality City, connects physical places with interactive digital experiences built around local businesses, public art, community stories, education and exploration.
What DACARC Is
Augmented reality connected to real streets, businesses and stories.
DACARC is a civic and creative technology project focused on making Downtown Aurora more interactive. Instead of treating augmented reality as a stand-alone demo, the project connects AR to places people already visit.
A mural can reveal animation. A storefront can open an interactive business portal. A historic location can display a digital reconstruction. A printed poster can launch video and 3D content. A walking route can become an AR city crawl with checkpoints, stories and rewards.
The goal is practical: help people discover Aurora while giving local businesses, artists, educators and community organizations new ways to communicate.
02 / PEOPLE
Local Voices
Businesses, artists, residents, youth and organizations become part of the experience.
03 / TECHNOLOGY
Accessible AR
Mobile-friendly WebAR, GPS, image tracking, QR access and optimized 3D media support public use.
04 / ACTION
Useful Outcomes
Experiences connect visitors to businesses, events, history, learning, promotions and community resources.
Our Mission
Use immersive technology to make local places easier to explore, understand and support.
DACARC combines technology with economic development, storytelling and public participation.
BUS
Support Local Businesses
Interactive storefronts, AR marketing, product experiences, city-crawl stops and business portals help local companies become easier to find and remember.
ART
Extend Public Art
Murals and creative work become launch points for animation, audio, artist stories, 3D scenes and digital installations.
HIS
Preserve Local Stories
Historic locations, interviews and neighborhood memories can appear where the stories happened instead of living only in an archive.
YTH
Create Youth Pathways
Young creators can learn design, 3D content, video, AR production and digital storytelling through real community projects.
VIS
Improve Visitor Discovery
Walking tours, GPS routes, AR trails and interactive checkpoints give visitors a structured way to explore Downtown Aurora.
TEC
Build Local Tech Capacity
The project creates a working environment where immersive media, web development and spatial computing are developed and tested locally.
Technology
Designed for phones, browsers and real-world use.
DACARC uses a mix of location-aware and image-based technology so different experiences can use the access method that fits the location.
GPS and location-based ARDigital scenes and checkpoints connected to geographic locations.
Image tracking and visual markersPosters, murals, products and printed targets that launch interactive content.
WebAR and mobile experiencesBrowser-accessible content designed to reduce friction for public visitors.
3D, video, animation and spatial mediaOptimized content built for interactive storytelling and business experiences.
Creator and business workflowsDigital portals and publishing systems that support ongoing updates instead of one-time installations.
Current AR City Pilot
East Colfax and the Aurora Cultural Arts District.
The current DACARC public concept centers on a live pilot in Downtown Aurora. Visitors use mobile devices to explore digital art, history, local business content and youth-created media at physical locations.
Phase 1District scanning, mapping and reference capture.
Phase 2AR scene prototyping and pilot testing.
Phase 3Public rollout with signs and new AR locations.
Phase 4Ongoing updates and creator expansion.
Potential experiences include historic reconstructions, Colfax stories, youth-created digital murals, interactive storefronts, event notifications and themed city walks.
Read About the AR City
Founder & Project Lead
Armetra Littlejohn
Armetra Littlejohn is an entrepreneur, developer and creative technologist whose work combines programming, augmented reality, virtual reality, AI-assisted media, printing, design, immersive experiences and business development.
Through VRLogos Inc., The Biz Nests Inc. and DACARC, his focus is building practical technology that connects businesses, creators, young people and community organizations to new digital opportunities.
Within DACARC, his work includes WebAR development, AR experience design, GPS and image-tracking systems, interactive media, content production, business activation and project direction.
WebAR
GPS AR
AR / VR Development
Interactive Media
3D Content
Business Development
Connect With DACARC
Bring a business, location, story or creative idea into the AR City.
DACARC welcomes conversations with local businesses, artists, educators, organizations, event producers and community partners.